The Author who cried, “Book Signing!”
Almost everyone knows the children’s cautionary tale of the little boy, bored with herding sheep, who cried, “Wolf!” just to get attention. Yes, we all know that after a while, no one would come, because no one believed him. Of course, the little boy ended up as the victim of a wolf, his cries going unheeded, for obvious reasons.
During the summer, I posted the news on my “events” page that I was signing at the Decatur Book Festival on Labor Day weekend, but a few days before the event, my invitation was rescinded by the bookstore, due to problems with the accommodations at the venue. But, not to worry, in September I would be signing at a nearby restaurant, at an event sponsored by the same bookstore. That event was postponed by the bookstore, due to problems with the schedule at the restaurant. But, not to worry, the event would be held in October, at the same restaurant. Since this plan seemed more definite, I posted the event on various community calendars and on my website, and I sent out a notice to members of my Yahoo group. I got an email this week, explaining that this event won’t be happening, again due to problems at the restaurant. However, I now begin an author day, along with a couple of other local writers, for a book signing at the bookstore, in November. It is my job to get my book into the hands of readers, even when that means having to be flexible, and for the most part I do enjoy such promotions.
I’m posting this for anyone curious about the ever changing “upcoming events” page on my website. My greatest fear is that I will finally get my opportunity to reach this audience, but I'll be sitting alone for my hour at the store. Isn’t that what happens to authors who cry, “Book Signing!” and it never happens?
Labels: book signings, marketing, media
2 Comments:
Maybe you should just invite everyone out to your house for a sip of Scotch and a reading from your books. The ad in the AJC might cost a few bucks, but the joy of seeing people drink your booze and eat your food will be priceless.
--Malcolm
Hi Malcolm,
Yeah, you've been pushing the idea of drinks ever since I got a contract with Whiskey Creek Press! Maybe I'll take your advice for a holiday marketing effort. Books make great gifts, don't they?
Come on, y'all, and give someone a copy of Trinity on Tylos this holiday season..or The Sun Singer... or The Gift Horse.
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