Tuesday, August 15, 2006

What a great promo idea!

I’ve struggled with getting my books onto shelves— in homes and in stores. But if any of you has a book on the shelves in a bookstore or other retailer, here is a nifty new promo idea: Shelf Talkers.

Most independent book retailers achieve success because they can “hand sell” books to their clients. However, even small stores have moments when the staff is busy, or the shy clerk is holding down the fort. That’s where shelf talkers come into play. These can be as simple as an index card, or booksellers can download fancy ones from Ingram’s marketing blog, ready for printing. Either way, this little sign can direct traffic to a special book— like mine!

Interested? Take a look and follow the links, and soon your book might just be making the move from store shelves to home shelves.

Check out this promo blog, and this article by romance writer Stephanie Bond.

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